Global Licensing Partnerships

Who Are We?
Avenue 2 is a licensing, event, and marketing consulting agency focused on building and managing international music licensing partnerships.

Active in a “triangle” between North America, South America, and Europe, the agency acts in a variety of capacities, principally as a talent buyer and project management company. We also maintain several licensing databases organized according to various value-added sort criteria.

Objective
Focused on maximizing revenues and marketing opportunities for its clients, Avenue 2 brings together artists, composers, producers, managers, agents, record labels, publishers, promoters, live venues, retail establishments, mass media companies, and corporate marketing departments in mutually beneficial licensing partnerships – providing project management services to deliver the highest possible level of transparency, security, and concrete value creation for all parties involved.

Principal services include:

Entertainment-Based Advertising Services

Live Concerts

Musical Products

Merchandise

Catalog-Based Licensing

Avenue 2 maintains direct contact with a broad network of contacts on three continents, constantly striving to identify new opportunities to generate value for all parties involved in the partnerships we manage. Fluent in five languages and specialists in sales & marketing strategy, project management, contract negotiation, and intellectual property licensing, our international network of professionals has over 40 years of experience and contacts all over the world, both inside and outside of the music business.

The company’s fees are are typically integrated into the cost structure of the projects that we manage, and range in value from 10% to 20% of the entertainment content value of the project.