Entertainment-Based
Advertising Services
Avenue 2's Entertainment-Based Advertising Services
feature concert series, musical product
brands, and merchandising brands, bundled
together in a variety of packaged concepts. The concepts are designed
to be a partnership structure, managed centrally by Avenue
2, involving corporate sponsors, live
event venues & promoters, record labels,
merchandising vendors, retail locations,
and mass media companies.
The concepts offer corporate
sponsors the opportunity to augment their brand's emotional
profile, reaching a targeted market of consumer opinion leaders,
via a variety of channels (live venues, radio advertising, print
advertising, and a variety of traditional and non-traditional retail
locations), with a powerful brand image message and the opportunity
to both showcase selected products and services and increase customer
loyalty.
The concepts offer live
event venues & promoters a variety of reasonably-priced,
high quality live concerts with the opportunity for profitable box
office revenues, increased patronage of concessions, and add-on
sales of musical products and merchandise that generate both additional
revenue and customer loyalty.
The concepts offer record
labels and retail locations a variety
of reasonably-priced, high quality musical products, with features
designed to create sustainable, differentiated product value and
impulse buying appeal for music consumers, bundled with promotional
and distribution opportunities that ensure a minimum level of product
sales.
The concepts offer merchandising
vendors and retail locations a variety
of reasonably-priced, high quality brand entities, ready for exploitation
in a wide range of different merchandise formats, bundled with promotional
and distribution opportunities that ensure a minimum level of product
sales.
The concepts offer mass media companies a variety
of entertainment events and products for promotion, representing
both additional advertising revenue and the opportunity for sponsorship
and add-on product sales to increase audience loyalty.
|
|
|
Flashback
Grooves*
Some of the best soul, r&b, and hip hop artists from
the 60's, 70's, 80's, and 90's. Memories from back in
the day, served up fresh for nights of dancing and great
fun.
|
|
|
Viva
la Cuba!*
Some of Cuba's best current artsts. New sounds to lighten
your step and move your heart.
|
|
|
The
International Jazz Lounge Sessions*
Some of the top names and sounds from the international
nu-jazz, lounge, and electronic music scenes. A delicious
indulgence for the body and the mind.
|
|
|
Groove
Invasion*
Some of today's best soul, r&b, and hip hop artists.
Powerful, exciting sounds to make your heart pound and
your body sweat.
|
|
|
Tunnel
Trance Rave*
Straight from the techno dance floors of Europe, the best
in global Trance music. Pure energy.
|
|
|
Brazilian
Nights*
Smooth, sweet, romantic sounds from some of Brasil's best
modern artists. Passion and emotion straight from the
source.
|
|
|
Brazil
Jam*
Some of the best new sounds from Brasil - electronic beats,
funk & soul, hip hop, alternative rock, and more.
You'll never imagine the Carnaval the same way again.
|
|
